A new kind of protein jelly snack.

A protein snack that tastes soo guilty.

Soft Konjac Jelly
15g Protein*
Made to Go

Get Early Access Explore the Flavors

Strawberry Peach
Soft, squeezable jelly
Chocolate Silk
15g protein*
Matcha Yuzu
No fridge, no spoon
Pocket-sized
Strawberry Peach
Soft, squeezable jelly
Chocolate Silk
15g protein*
Matcha Yuzu
No fridge, no spoon
Pocket-sized

Strawberry Peach
Soft, squeezable jelly
Chocolate Silk
15g protein*
Matcha Yuzu
No fridge, no spoon
Pocket-sized
Strawberry Peach
Soft, squeezable jelly
Chocolate Silk
15g protein*
Matcha Yuzu
No fridge, no spoon
Pocket-sized

Soft Konjac Jelly
A uniquely satisfying, chewy texture.
15g Protein*
Meaningful protein in a soft, squeezable snack.
Seriously Good Flavors
Strawberry Peach, Chocolate Silk and Matcha Yuzu.
Pocket-Sized Snack
Ready anywhere. No fridge, no spoon needed.

Three flavors. So much to love.

Feel-good flavor, anywhere you go.

Which would you try first? Tap one.

Good for more than your taste buds.

Feel-good flavor. Nutrition with a purpose.

Recipe targets, per pouch*

15gprotein*: For your everyday strength11g whey4g collagen
3gfiber*: From tapioca fiber and konjac

0gsugar*: Our sweet spotSweetened with allulose and monk fruit, never artificial sweeteners.
25%daily value*: Selected vitamins & minerals

*Recipe targets. Final nutrition and ingredients confirmed before launch.

One pouch. Plenty of ways to make it yours.

For people who want their food to taste good and contribute something. Here's where YAIYA fits.

The Protein Regular
Your protein routine. A fresh plot twist.
Great for
- Before a workout
- After a workout
- Afternoon snack
The Busy-Day Multitasker
Between meetings. Between everything.
Great for
- Between meetings
- Commute
- Hungry but not ready for a meal
The Everyday Wellness Snacker
Something sweet. Something more.
Great for
- Travel
- On the way out the door
- Afternoon snack

No fridge.
Ready when you are.
Pocket-sized.
Easy to take anywhere.
No spoon.
Just tear, squeeze and enjoy.

Snacks that give back.

A snack you can feel good about.

We're building giving into YAIYA from day one. As we grow, part of what we earn will go to a cause that matters.

Built in from day one.
Giving is part of the plan, not an afterthought.
Out in the open.
We'll share where it goes and how much.
Shared with you.
Waitlist members hear the details first.

Pieces of konjac jelly piled on a woven bamboo tray.

Old roots. A fresh kind of joy.

Rooted in tradition.Made for right now.

Konjac is a plant that has been part of Asian food culture for centuries, and the jelly made from it is a convenience-store favorite across Japan and Korea. It gives YAIYA its soft, springy bite and lets the flavor come through clean and bright.

01 · Old roots
A kitchen staple for generations
For generations, konjac has had a place in kitchens across Asia.
02 · Everyday favorite
A convenience-store classic
Konjac jelly is a convenience-store favorite across Japan and Korea.
Glucomannan: the fiber inside konjac
Water-loving fiber
Glucomannan holds water and forms a gel, the quality behind konjac's distinctive texture.

A hand holding a Strawberry Peach pouch at a sunny table, beside a nearly finished bowl, a fork and a glass of water.

Between meals

Made for the in-between.

That 3 PM gap when you're hungry but not ready for a meal. Konjac jelly is an Asian convenience-store staple, and its fiber soaks up water to make a soft, substantial bite you actually chew, not a sip that's gone in a second. Our pocket-sized pouch pairs it with 15g protein* and 3g fiber* for an afternoon snack with real staying power.

Hearty, chewy bite
15g protein*
3g fiber*

Why we love it

Konjac helps create YAIYA's soft jelly texture. Protein, added fiber and vitamins bring a little more to the pouch.

Explore what's inside

What's inside.

Good ingredients. Clear purpose.

Konjac Jelly
For a soft, satisfying texture
Protein
15g per pouch*
Collagen
4g of the 15g protein*

Fiber
3g per pouch*
Vitamins & Minerals
Selected vitamins and minerals, including magnesium*
Flavors
Strawberry peach, chocolate and matcha yuzu

A little knowledge goes a long way.

Good ingredients. Better understood.

15g

total protein target per pouch

Useful protein. A softer format.

Each pouch has 11g of whey protein and 4g of bovine collagen peptides.

Contains milk. Final formulation and protein quality require finished-product testing.

A better snack routine.

See how YAIYA compares.

How YAIYA compares with a meal shake, a protein bar and a konjac snack, per serving
Per serving	Jelly snackIn development	Meal shakePublished chocolate example	Protein barPublished chocolate sea salt example	Konjac snackPublished peach example
Protein	15g*Our formulation target	20g	12g	Snack-focusedNo high-protein claim on the product page
Calories	68–94 kcal*Estimate; depends on flavor	400 kcal	200 kcal	10 kcal
Total sugar	0g*Target	2g	14g0g added sugar	0g
Fiber	3g*Added fiber + jelly base	8g	5g	Konjac in the ingredientsGrams not stated on the product page
Serving size	110g pouch*Target	500ml bottle	52g bar	150ml pouch
Protein source	Whey + bovine collagenProtein quality testing pending	Pea proteinPlus protein from other plant ingredients	Egg whitesAlso contains almonds and cashews	No high-protein positioning
Mouthfeel	Soft, ready-to-eat jelly	Creamy liquid shake	Chewy solid bar	Chewy fruit jelly
Preparation	No mixingReady-to-eat format	No mixingReady-to-drink format	Unwrap and eat	Squeeze to break up the jellyBefore opening the pouch
What it's made for	Protein, collagen, fiber & micronutrients in a jelly snack	A complete meal27 vitamins & minerals	A protein-containing snack	A low-calorie jelly snackVitamin C and collagen-booster positioning
The experience	Three signature pairingsStrawberry Peach · Chocolate Silk · Matcha Yuzu	Drink from a bottleChocolate example	Chew a barChocolate sea salt example	Squeeze and chewPeach example

Protein
YAIYA
15g*Our formulation target
Meal shake
20g
Protein bar
12g
Konjac snack
Snack-focusedNo high-protein claim on the product page
Calories
YAIYA
68–94 kcal*Estimate; depends on flavor
Meal shake
400 kcal
Protein bar
200 kcal
Konjac snack
10 kcal
Total sugar
YAIYA
0g*Target
Meal shake
2g
Protein bar
14g0g added sugar
Konjac snack
0g
Fiber
YAIYA
3g*Added fiber + jelly base
Meal shake
8g
Protein bar
5g
Konjac snack
Konjac in the ingredientsGrams not stated on the product page
Serving size
YAIYA
110g pouch*Target
Meal shake
500ml bottle
Protein bar
52g bar
Konjac snack
150ml pouch
Protein source
YAIYA
Whey + bovine collagenProtein quality testing pending
Meal shake
Pea proteinPlus protein from other plant ingredients
Protein bar
Egg whitesAlso contains almonds and cashews
Konjac snack
No high-protein positioning
Mouthfeel
YAIYA
Soft, ready-to-eat jelly
Meal shake
Creamy liquid shake
Protein bar
Chewy solid bar
Konjac snack
Chewy fruit jelly
Preparation
YAIYA
No mixingReady-to-eat format
Meal shake
No mixingReady-to-drink format
Protein bar
Unwrap and eat
Konjac snack
Squeeze to break up the jellyBefore opening the pouch
What it's made for
YAIYA
Protein, collagen, fiber & micronutrients in a jelly snack
Meal shake
A complete meal27 vitamins & minerals
Protein bar
A protein-containing snack
Konjac snack
A low-calorie jelly snackVitamin C and collagen-booster positioning
The experience
YAIYA
Three signature pairingsStrawberry Peach · Chocolate Silk · Matcha Yuzu
Meal shake
Drink from a bottleChocolate example
Protein bar
Chew a barChocolate sea salt example
Konjac snack
Squeeze and chewPeach example

Meal shake: published chocolate example · Protein bar: published chocolate sea salt example · Konjac snack: published peach example

*YAIYA figures are recipe targets and estimates; YAIYA is in development. Other columns are single published products, compared from their own published information; products and recipes change.

Frequently Asked Questions

What is konjac jelly?

Konjac is a traditional Asian food ingredient. Its fiber absorbs water and helps create the soft, springy jelly texture.

What does it taste like?

Like the flavor on the front: Strawberry Peach, Chocolate Silk or Matcha Yuzu, in a soft jelly you squeeze straight from the pouch. We're still perfecting the recipes, and waitlist members will be the first to try them.

Does it need refrigeration?

YAIYA is being developed to be shelf-stable, so no fridge needed. Final storage instructions will be confirmed before launch.

What makes Matcha Yuzu different?

Matcha Yuzu has the same protein as our other flavors, plus caffeine. Our recipe target is 80mg per pouch. The other two flavors have none.

Is it sweetened with sugar?

No. Our recipe target is 0g sugar. YAIYA is sweetened with allulose and monk fruit, never artificial sweeteners.

Are the numbers final?

Not yet. The nutrition values on this page are recipe targets and will be confirmed before launch.

Is konjac jelly a choking risk?

You may have heard about small konjac jelly cups that were pulled from shelves because they could cause choking. YAIYA is made differently: it's a soft, drinkable jelly in a spouted pouch that you squeeze and sip a little at a time, never swallowed whole in one go. As with any food, take small sips and don't eat it while lying down or on the move. YAIYA isn't intended for young children.

When would I eat YAIYA?

Whenever you'd reach for a snack: between meetings, on the commute, before or after a workout, or any time you're hungry but not ready for a meal.

Is it a meal replacement?

No. YAIYA is a snack.

How much protein is in each pouch?

Our recipe target is 15g per pouch: 11g from whey protein and 4g from collagen. YAIYA contains milk. Final nutrition will be confirmed before launch.

Where can I buy it?

YAIYA isn't on sale yet. Join the waitlist and we'll email you when samples and the first batch are ready.

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